The Fulfillment Shuffle

How mobile advertising fails when fulfillment isn't scrutinized.

What is the “fulfillment shuffle”? Truthfully, it’s something I just made up — but it is a term that serves to shed light on a real mystery in the mobile advertising space.

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Entrepreneur and 5x founder. @velocify @amplifyla @markuphero @audiojoyapps @geekingapp | High school teacher. Content marketer. Startup junkie. Dad.

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