CPM is BS on iOS (and Android)

How to significantly increase mobile ad revenue

First of all, let’s get our acronyms straight. Really, it’s not CPM as it relates to this article, it’s RPM. CPM stands for Cost Per Thousand, whereas RPM stands for Revenue Per Thousand. The former is a term reserved for those that are spending money to advertise, the latter is for those making money from ads. It’s also referred to as demand side and supply side.

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Entrepreneur and 5x founder. @velocify @amplifyla @markuphero @audiojoyapps @geekingapp | High school teacher. Content marketer. Startup junkie. Dad.

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